Compare Smart TV prices across Amazon, Best Buy, Walmart, Target, and Costco. Updated daily with the latest discounts.
Shopping for a new TV in 2026? You are in luck. Competition between major brands like LG, Samsung, Sony, TCL, and Hisense has driven prices down while picture quality keeps improving. Whether you want a budget-friendly 4K set for the bedroom, a massive 75-inch centerpiece for your living room, or a premium OLED for your home theater, there has never been a better time to buy. We compare prices across Amazon, Best Buy, Walmart, Target, Costco, B&H Photo, and Newegg to help you find the absolute lowest price.
These are the highest-rated TVs currently on sale. Each model offers exceptional picture quality, smart features, and value at its current sale price.
| TV Model | Store | Price |
|---|---|---|
| Samsung 65" S90D OLED 4K Smart TVBest deal | Best Buy | $1,299 |
| LG 65" C4 OLED evo 4K Smart TV | Amazon | $1,396 |
| TCL 65" QM8 Mini-LED QLED 4K TV | Walmart | $799 |
| Sony 65" Bravia 7 Mini-LED 4K TV | B&H Photo | $1,498 |
You no longer need to spend over $500 to get a great TV. Today's budget sets deliver 4K resolution, HDR support, built-in streaming apps, and surprisingly good picture quality. These are the best affordable TVs you can buy right now.
| TV Model | Store | Price |
|---|---|---|
| TCL 55" S4 4K Smart TV (Google TV)Best deal | Amazon | $249 |
| Hisense 55" A6 Series 4K Smart TV | Walmart | $229 |
| Samsung 55" Crystal UHD DU7200 | Target | $347 |
| LG 55" UR7300 4K Smart TV (webOS) | Costco | $329 |
OLED TVs represent the pinnacle of picture quality, with self-emitting pixels that produce perfect blacks, infinite contrast, and stunning color accuracy. Once a luxury reserved for big spenders, OLED TVs have become more affordable than ever in 2026, with 55-inch models starting under $800.
| TV Model | Store | Price |
|---|---|---|
| LG 55" B4 OLED 4K Smart TVBest deal | Amazon | $796 |
| Samsung 55" S90D OLED 4K | Best Buy | $999 |
| LG 65" C4 OLED evo 4K | Costco | $1,349 |
| Sony 65" Bravia XR A80L OLED | B&H Photo | $1,498 |
A 75-inch TV transforms your living room into a home theater. Prices have dropped dramatically in recent years, and you can now find a quality 75-inch 4K TV for well under $1,000. Here are the best large-screen deals available today.
| TV Model | Store | Price |
|---|---|---|
| Hisense 75" A6 Series 4K Smart TVBest deal | Walmart | $479 |
| TCL 75" S4 4K Smart TV (Google TV) | Amazon | $549 |
| Samsung 75" Crystal UHD DU7200 | Best Buy | $647 |
| LG 75" QNED80 4K Smart TV | Costco | $899 |
Choosing the right TV involves more than just picking the cheapest option. Here is a quick guide to the most important factors to consider before making your purchase.
In 2026, the TV market offers incredible value at every price point. For budget shoppers, the Hisense 55" A6 at $229 from Walmart is unbeatable for the price. The TCL 65" QM8 at $799 is the best mid-range value with Mini-LED technology that punches well above its price. For the ultimate viewing experience, the LG C4 OLED at $1,396 on Amazon remains the gold standard. And if you want to go big, the Hisense 75" A6 at just $479 proves you do not need to spend a fortune for a massive screen. Compare prices carefully, as the same model can vary by $100-$300 across different retailers.
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Search prices now* Prices are referential and updated as of February 2026. Prices may vary based on availability.
The ideal TV size depends on your viewing distance. For 5-7 feet away, a 43-50 inch TV works well. For 7-10 feet, go with 55-65 inches. For 10+ feet, a 75-inch or larger TV provides the best experience. The most popular size in the US is 65 inches, which offers a great balance of immersion and affordability with prices starting around $350 at Walmart and Amazon.
OLED TVs (LG, Sony) deliver perfect blacks, infinite contrast, and wide viewing angles, making them ideal for movies and dark rooms. Prices start around $800 for 55-inch models. QLED TVs (Samsung, TCL) offer brighter pictures, vibrant colors, and no burn-in risk at lower prices starting around $400 for 55 inches. For most living rooms with ambient light, QLED offers better value. For dedicated home theaters, OLED is the superior choice.
The best times to buy a TV are Super Bowl season (January-February), Amazon Prime Day (July), and Black Friday (November). Super Bowl sales focus on large-screen TVs with discounts of 20-35%. Black Friday consistently offers the deepest discounts of the year, up to 45% off. New TV models typically launch in spring, pushing previous-year models to clearance prices.
Yes, 4K is absolutely worth it in 2026. Nearly all TVs 43 inches and above are now 4K, and the price premium over 1080p is minimal. Most streaming services (Netflix, Disney+, Amazon Prime) offer extensive 4K content. Gaming consoles like PS5 and Xbox Series X output in 4K. At current prices starting under $200 for a 43-inch 4K TV, there is no reason to buy 1080p unless you need a very small screen.